Convergence Theory
Group – Theresa Marriott, Anjum Rasheed and Ayo Johnson
Convergence is the process that exposes and saturates new mediums of technology within all aspects of our lives. It enables the breakdown of the smaller social, technological, industrial and cultural boundaries already in place and consistently heightens the demand for new technologies.
If we look at convergence as process of new mediums that slowly trickle down and mesh with existing mediums we realize that the new coexists with the old and each finds its place. This coexistence produces saturation within the media audience. Technological advancements, our social structure, cultural behaviors and industrial demands become the layers that support the process. And because all are considered and influence demand the nature of convergence is highly cyclical.
Group – Theresa Marriott, Anjum Rasheed and Ayo Johnson
Convergence is the process that exposes and saturates new mediums of technology within all aspects of our lives. It enables the breakdown of the smaller social, technological, industrial and cultural boundaries already in place and consistently heightens the demand for new technologies.
If we look at convergence as process of new mediums that slowly trickle down and mesh with existing mediums we realize that the new coexists with the old and each finds its place. This coexistence produces saturation within the media audience. Technological advancements, our social structure, cultural behaviors and industrial demands become the layers that support the process. And because all are considered and influence demand the nature of convergence is highly cyclical.
Every consumer is introduced and able to contribute to the process and therefore, collective intelligence naturally occurs. As described in our text convergence becomes an extension of our five senses, is biological in behavior and demands communication so that everyone participates. This participative nature allows freedom of personal choice and therefore is a cause and effect in the production and consumption of not only goods and services but the new mediums as well.
An example would be advertising. We’ve had radio advertising for a relatively long period of time, and although competing with various newer forms of entertainment, it is now possible to Google a radio station on the computer, click a link and order the product right from your own home. The old medium is coexisting with the new with greater participatory action and directly creating the top down, bottom up process brought about by the process of convergence.
An example would be advertising. We’ve had radio advertising for a relatively long period of time, and although competing with various newer forms of entertainment, it is now possible to Google a radio station on the computer, click a link and order the product right from your own home. The old medium is coexisting with the new with greater participatory action and directly creating the top down, bottom up process brought about by the process of convergence.
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